[VIDEO] Dr. Larry Ponemon on How Security Survey Research Is Done

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In the world of information security research studies, no research group is more prolific than the Ponemon Institute. It publishes more research studies than any other group in any given year.

Leading the Ponemon Institute is its eponymous founder Dr. Larry Ponemon, who helps provide structure and context for the data and the research that his organization collects. In a video interview with eSecurityPlanet, Ponemon discusses how research is conducted and why he doesn't endorse any products.

Ponemon Institute works in concert with vendor sponsors on its research report. While Ponemon collaborates with its vendor sponsors on the analysis, vendors do not get to dictate the outcome of the research, Ponemon stressed.

"You can't predict outcomes," he said.

His organization has turned away "would-be" sponsors that have come to him saying there were five findings they wanted to be able to present from a research effort, Ponemon added. His organization has lost business because of its ethical stand on not predicting outcomes and providing pre-packaged results before a study is conducted.

Ponemon has its own representative base of industry participants that it can pull from for research participants. No one participant will be contacted for more than three surveys in a year.

While Ponemon has vendor sponsors for research, he tries hard to stay away from any direct product endorsements.

Watch the full video interview with Dr. Larry Ponemon below:

Sean Michael Kerner is a senior editor at eSecurityPlanet and InternetNews.com. Follow him on Twitter @TechJournalist.