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The survey also shows that consumers don't believe traditional and current methods of security are sufficient in the battle to keep them safe from identity theft, according to a report from Intervoice, Inc., a Dallas-based company that focuses on converged voice and data solutions. Intervoice commissioned the study out to TNS, a market information company.
''Identity theft has been a growing concern for both our customers and their customers,'' says George Platt, senior vice president and general manager of the Enterprise Business Unit at Intervoice. ''This data proves that more must be done to protect the global consumer's transactions, whether they be in person, over the phone or online. New security options and technologies will help prevent this form of crime and ease the consumer's anxiety.''
Three-quarters of those surveyed say they're no safer today than they were a year ago. The survey also finds that most Americans say technology puts them at the greatest risk for identity theft. That means most consumers feel safer with person-to-person interactions in stores and restaurants. But older consumers are more concerned with leaving paper receipts behind.
Many American consumers, like their European counterparts, say a national identification card would be a good means of protection against identity theft.
The survey found that more than 40 percent of Americans and more than half of the consumers in Great Britain would be willing to use a national ID card as their primary means of protecting themselves from identity theft.
However, most Americans say the responsibility for protecting their identity lies primarily with the individual, instead of governments or companies. In fact, 81 percent of consumers say they are personally responsible to protect themselves against identity theft. ''Researching institutions with the highest security standards'' ranked second to a national ID card in terms of methods of protection.
The study surveyed 1,000 people in the United States and another 1,000 in Great Britain.