Establishing Digital Trust: Don't Sacrifice Security for Convenience
It's even worse when it comes to consumers, according to the study fromthe Radicati Group, a messaging and consulting firm based in Palo Alto,Calif., and Mirapoint, a messaging specialist based in Sunnyvale, Calif.Forty-two percent of consumers say they have clicked on a link in a spammessage, potentially downloading viruses, spyware or Trojan horses. Atthe least, clicking on the link lets spammers know that they have hitupon a working email account, which will keep the spam coming fast andfurious.
And the numbers, according to Radicati and Mirapoint analysts, show thatto be true.
Talking to users who have clicked on links in spam email, 57 percent ofthem say they receive more spam now than they did five months ago.https://o1.qnsr.com/log/p.gif?;n=203;c=204650394;s=9477;x=7936;f=201801171506010;u=j;z=TIMESTAMP;a=20392931;e=i ''This preliminary data is surprising and somewhat shocking to us,'' saysMarcel Nienhuis, market analyst at the Radicati Group. ''It explains whyemail security threats, including spam, viruses and phishing scamscontinue to proliferate. Major advancements in technology approaches thatroutinely achieve 90 percent plus catch rates are becoming widelyavailable, yet no technology in the world can protect an organization ifusers exercise bad email behavior.''
Logging into the bad email behavior category goes those users whoactually buy into spam's sales pitch.
The study, which surveyed 791 users in March and April of this year,shows that 13 percent of corporate users and 11 percent of consumers saythey have bought products and services advertised in spam.
Here are some other interesting notes from the study: