"Facebook launched the AV Marketplace back in April, saying at the time that it did so in order to educate the world and help its users stay safe online," writes The Register's Simon Sharwood. "The Social Network has not disclosed how the its partnerships work on the marketplace, but says 'over 30 million' folks have used the service since launch. That the program has now been expanded to include avast!, AVG, Avira, Kaspersky, Panda, Total Defense, and Webroot shows it's proving beneficial to Facebook (and maybe lucrative, as such arrangements are said to see software companies pay those who distribute their wares)."
"Of course, it’s not just about giving users the ability to download free trials of anti-virus software," writes WebProNews' Josh Wolford. "By partnering with these companies, Facebook is able to incorporate their databases into Facebook’s own URL blacklist database ... this makes Facebook better able to root out potential threats on the site before they become major problems."
"Security will only become more critical to Facebook over the years as it grows its role as a payments and identity provider," writes TechCrunch's Josh Constine. "If it wants more people adding all their personal information and credit cards, it needs initiatives like the Anti-Virus Marketplace to make its billion users feel safe."