Establishing Digital Trust: Don't Sacrifice Security for Convenience
Question: What does John Walsh, host of America's Most Wanted crime-fighting television program have to do with an anti-malware software suite?
Answer: They are both fighting crime. Up until now, Walsh, who is also co-founder of the Center for Missing and Exploited Children, focused on criminals in the physical world. Now, by teaming up with CA, (NASDAQ: CA) he is going after cybercriminals.
Walsh will become the public face for CA's Internet Security products and education program, which earlier this week unveiled the latest version of CA's consumer anti-malware product, the Internet Security Suite Plus 2009.https://o1.qnsr.com/log/p.gif?;n=203;c=204650394;s=9477;x=7936;f=201801171506010;u=j;z=TIMESTAMP;a=20392931;e=i"CA looks forward to working with John Walsh to promote consumer awareness and keep predators and fraudsters away from our children and families," Brian Grayek, vice president of product management for CA's Internet Security Business Unit, told InternetNews.com by e-mail.
The move is not as odd as it appears. "CA targets this primarily to consumers, not businesses, and in that context, using John Walsh as a spokesperson isn't so odd," noted Jonathan Penn, vice president at analyst firm Forrester Research. "He's well recognized by the public as a trusty individual."
CA Internet Security Suite Plus 2009 covers up to five PCs with one license, and Grayek said it has better parental controls than offerings from the two giants in consumer anti-malware Symantec and McAfee.
It includes a personal firewall, antivirus, anti-spyware, anti-spam and anti-phishing capabilities. It also helps users back up and restore data and PC settings or transfer them to a new PC.
CA's suite also has an automatic full screen gaming/movie mode, which prevents pop-ups and notifications when the computer is viewing anything in full screen mode, Grayek said. He also claimed CA is the only major consumer security product to include support for the new Domain Key Internet Mail (DKIM) standard.