Tiger Airways Fined for Breaches of Spam Act

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The Australian Communications and Media Authority (ACMA) today announced that Tiger Airways has been fined $110,000 AUS for "failing to unsubscribe customers from marketing e-mails."

"ACMA took action against Tiger Airways following a December 2011 investigation that found the low-cost airline was in breach of section 38 of the Spam Act," writes SC Magazine's Chris Jager. "In its investigation, ACMA found Tiger Airways had ignored numerous requests from individual customers to be removed from its marketing email database. Tiger Airways also failed to respond to several warnings from ACMA to unsubscribe its customers."

"A Tiger Airways spokeswoman said the company understood that some customers were upset and inconvenienced by the spam and deeply regretted this," writes The Daily Telegraph's Angela Saurine. "'Tiger has reviewed and re-designed our processes to ensure regulatory compliance and is committed to working with an independent consultant to assess and make improvements to all aspects of the electronic direct marketing process where appropriate,' she said."

"This is one of a number of investigations in which the ACMA has found businesses have allowed faulty unsubscribe facilities to continue, in spite of repeated customer complaints," ACMA deputy chairman Richard Bean said in a statement. "This action is another reminder to businesses that they should pay attention to what their customers are saying, test their e-mail unsubscribe facilities regularly, and not simply set and forget them. ... Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business' reputation."