Privacy Concerns Raised Over Facebook-Datalogix Partnership

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The Electronic Privacy Information Center (EPIC) is asking the Federal Trade Commission to investigate Facebook's recently-announced partnership with Datalogix.

"'EPIC believes that the US Federal Trade Commission should open an investigation to determine whether Facebook's proposed arrangement with Datalogix complies with the terms of the recent settlement [with the FTC],' according to a statement from Marc Rotenberg, EPIC's president," writes Computerworld's Jeremy Kirk.

"Under terms of that settlement, which was finalized last month, Facebook agreed to obtain users' 'express consent' before sharing any information that exists outside the auspices of its privacy settings and to provide users with 'clear and prominent notice' any time their information is shared," writes CNET News' Elinor Mills.

"Advertisers have complained that Facebook doesn't give them any way to see if ads lead to buying," writes The Atlantic Wire's Rebecca Greenfield. "This new partnership is their response. The service will link up the 70 million households worth of purchasing information that Datalogix has with Facebook profiles so they can see if the ads you see changes the stuff you buy and tell advertisers whether their ads are working."

"Facebook users are automatically included in the advertising studies conducted with Datalogix, and cannot directly opt out through their Facebook account," write The Financial Times' Emily Steel and April Dembosky. "Instead, they must go to the Datalogix website, for which Facebook has a link posted in its help centre. Jeff Chester, executive director of the Center for Digital Democracy, a privacy group, said this practice does not provide Facebook users with sufficient control over their data or with transparency over how it is being used."