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Ebba Blitz isn't a typical technology industry CEO, and the company she leads isn't a typical security vendor either. Blitz joined AlertSec after a career in journalism in Sweden, where she honed her craft making complex subjects more understandable -- which is what she's now doing in a different capability with security at AlertSec
"We help small and medium sized companies get the same level of security that larger enterprises normally have, in terms of full-disk encryption and we manage it for them," Blitz said.
Blitz said that some consumers are confused by security, thinking that password protection and security are the same thing. Overall educating both consumers and the market is Blitz's biggest challenge.
Watch the full video interview with Ebba Blitz below:
Sean Michael Kerner is a senior editor at eSecurityPlanet and InternetNews.com. Follow him on Twitter @TechJournalist.