Consumers' Online Security Concerns Rising
A new study suggests that authentication technologies may help regain users' trust.
However, the survey also shows that consumers are still willing to increase the amount of personal business they do online, provided banks and other online services offer them strong authentication.
Nearly half of the 8,000 people responding to the study said they would switch to bank or business accounts that offered strong authentication options. And two-thirds were willing to move more of their transactions to online services offering a hardware authenticator.
''Consumers clearly want to stay active online, but they have effectively thrown down the gauntlet for the banks, brokerages, Web e-mail services, auction sites, and myriad other businesses to whom they entrust their personal information,'' Chris Young, vice president of consumer authentication services at RSA Security, said in a statement.
''Just when consumers were beginning to understand the required elements of secure electronic commerce -- such as lock icons on their browsers -- they have been plunged into the realization that attackers are working hard to extract and exploit personal information,'' Trent Henry, a senior analyst with the Burton Group, said in a statement. ''As a result, enterprises are looking for ways to improve the technologies and processes used by customers in the online realm, both to rebuild trust and to reduce the likelihood of identity theft and related problems.''