RSA Security , a maker of identity and access managment software, is looking to boost business by helping customers limit the risk of deploying XML Web services .

Organizations rushing to capitalize on Web services may be setting themselves up for security breaches and identity fraud, the Bedford, Mass., firm said.

Because of the nature of Web services -- which transfer data between multiple applications and users -- firewalls and secure socket layer technology aren't enough.

"Identity and security are gatekeepers to Web services -- you can't service someone or something you haven't securely identified -- and we want to help organizations avoid the potential pitfalls," Victor Chang, an RSA vice president, said in a statement.

An RSA spokesman was not immediately available to say whether the company will unveil any new products as part of its Web services push.

Further details of RSA's initiative will be addressed in a May 20 Webcast, produced with ZapThink, an XML and Web services analyst firm. Among the topics discussed will be the opportunities of web services, industry trends and best practices.

ZapThink expects the Web services security market to reach $4.4 billion by 2006, out of a total Web services software market of more than $25 billion.

"As the use of XML and web services increases, the need for comprehensive security solutions becomes even more critical," said Jason Bloomberg, senior analyst with ZapThink.