eEye Digital Security is moving in CA's direction as well, introducing a server version of its desktop protection software. Like so many other security companies, eEye expects compliance to drive sales, said Morey Haber, eEye vice president of business development. He claimed that eEye customer service and the product quality differentiate its offering from the SMB products of Symantec and McAfee.

"Blink Professional has been available for five years," Haber said. "eEye is extending that protection to servers to allow the maximum protection of clients' sensitive data."

Security management specialist NetIQ is also touting the comprehensive approach with the release of the NetIQ Change Guardian product family, which delivers file management and security information management (define).

These features were previously part of the NetIQ Security Manager product. Combined, file management and SIM, "significantly limit the risk of corporate data loss while continuing to improve the TCO of existing security investments," Geoff Webb, senior manager of product marketing at NetIQ, said in a statement.

Point prevention

While CA and others tout the total security approach, covering the whole enterprise, other vendors see value in protecting specific areas or preventing specific attacks.

Secure access specialist Passlogix is releasing version 7.0 of its v-GO Access Accelerator Suite to make it easier to change and manage passwords.

Enterprise application whitelisting specialist and pioneer Bit9 also sees demand for a specialized product.

"As long as you have the Heartland scenario, there's going to be demand for a layer of protection that closes the gap of unauthorized software," said Tom Murphy, chief marketing officer of Bit9, referring to the massive data breach at Heartland, one of the nation's largest payment processors.

Bit9 is announcing version 5.0 of its Parity application whitelisting product, which allows administrators to see a real-time picture of the applications running on their network. It also maintains a real-time database of desktop configurations and can compare them, displaying a heat map to make it easy to address anomalous configurations. It connects to Bit9's reputation service to help administrators decide whether to block or allow any software that is not on the application whitelist.

The cloud

There's one other trend at RSA: cloud security products. The cloud will be discussed in several keynotes and will be the core feature of a few products on the show floor. E-mail specialist Voltage Security is making its on-premises encryption product available through the cloud. The company touts the product's ease of use and says that the SaaS offering makes it easier for companies to invite partners, vendors, suppliers, service providers and customers into their "community of trust."

Datacenter security specialist Third Brigade will be showing off Deep Security 6, which it says is "the first security server designed to defend servers in physical, virtual, and cloud computing environments."

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