Q: How do people react when they find out who you are?
You never really know what the reaction will be. Some people just ask,
''Did you really do that?'' Other people want a picture or an autograph
-- that kind of stuff. I only get a little bit of negative reaction and
mostly I just read it in emails or on Web sites. I never really get a
negative personal reaction.
Q: What do you think about spam today? Is it the plague of the
Internet or a valid marketing tool?
It's a nuisance. It's like the advertising you get in the mail at home.
The only difference is the government hasn't taxed it yet or tried to
put a fee on it.
The public has grouped all kinds of email into the spam category...
Specifically, spam is just unsolicited email. There is a difference
between stuff that jumps up at you on Web site and spam... Spammers and
phishers sure are creating a bad name for spam. There is all kinds of
garbage being sent out. They are mass mailing just because they can.
Q: How much spam do you get?
I hardly get any spam at all. I don't count the junk email I get. I get
a lot of that everyday. I don't get spam daily, though... I never fill
out any personal information on Web sites because it all goes into some
kind of marketing database.
Q: How does it make you feel that some people have stopped using
email or don't use it as much because of the amount of spam they're
getting?
That's OK. I'm also restricted in my use. I think about it before I send
anything and before I use the Web.
Q: Do you still send spam?
Yes. I have a couple of distribution lists... one for tech news and a
larger list for jokes and non-computer news. I send emails to these
groups of people, but not to anyone that I don't know. These are groups
of people that expect to get it from me.
Q: What should be done to curb the amount of spam being sent
everyday?
I don't expect it to go away soon. I expect the government to figure out
a way to tax it. That is inevitable... Unless they find a technological
way to limit the amount of email, they will have to tax it. Once they
tax it, they will have control and will be able to regulate it.
Q: Do you think the CAN-Spam Act is effective?
I don't know if it will do what they say it will do. I haven't studied
it... but what happens with government stuff is that it gets too
confusing and overburdening. It becomes its own guerilla.
Q: Do you ever think about the fact that laws have been created to curb
spam, and that battling spam has grown into its own industry?
One guy I work with came up to me to thank me because his daughter got a
job [fighting spam] because of me. Stopping spam isn't that much
different than stopping the security problems like worms and viruses.
It's all related.
Q: Do you feel guilty for sending the first spam?
I never feel guilty. Someone would have done it... I am kind of like the
Wright brothers, flying the first airplane. It was a long time before
people took a commercial flight. I sent out the first mass email in 1978
and it wasn't until 10 or 15 years later that people realized they can
send advertising over email for cheap.
Q: Would you do it all over again then?
Sure. The biggest complaint was not about the notification. It was that
the distribution list went into the body of the email, so you saw half
of the names in the actual email. All we had to do to do it smarter was
to make up a list of smaller distribution lists. It was efficient and
quick, and it was cheap.
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