UK security minister James Brokenshire recently launched the first stage of a new £4 million campaign, part of the UK government's National Cyber Security Program, which is aimed at raising awareness of how to stay safe online (h/t Infosecurity).
The Home Office is seeking bids from media, PR and creative agencies to work on a communications campaign, to be launched in the fall, which will be aimed at teaching consumers and small businesses how to avoid becoming victims of cybercrime.
"The digitization of the UK economy has made our lives easier and has created huge opportunities, but it has also created individual security risks as well," Brokenshire said in a statement. "If we are to meet these new challenges it's essential we step up our efforts to stay safe online."
"The threat of cybercrime is real and the criminals involved are organized and driven by profit," Brokenshire added. "By making small changes British businesses can remain competitive in the global economy and consumers can have greater confidence using the Internet."