Facebook recently announced plans to remove fake 'Likes' created by malware or fraud.

"In order to make sure that all interactions between users and goods/services featured on Facebook pages are legitimate, they announced that they have stepped up efforts to automatically identify, eliminate and prevent falsified Likes originating from viruses, Trojans, compromised accounts, deceived users, or the purchase of mass Likes from third-party firms -- all of which were likely obtained through means that violate the website’s policy," redOrbit reports.

"Most likely only less than 1 percent of any given Page's Likes will be removed, Facebook's blog announced," ABC News reports. "Facebook had previous safeguards against automated Likes. But some companies did seek to violate Facebook's terms of service to increase their reach on the social network by purchasing Likes in bulk."

"To be clear, we do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect," Facebook stated in its announcement. "Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent Likes, which is harmful to all users and the internet as a whole."

"Shedding the fake likes could be crucial in Facebook’s bid to convince companies it is a valuable and worthwhile platform for advertising, which may help secure the firm’s financial future in turn," writes ITProPortal's Will Dalton. "Mark Zuckerberg’s security team will have its work cut out, however, given the site currently harbours over 83 million fake users."

"Industry observers noted that Facebook announced its latest move against fake 'Likes' on the Friday before the US' Labour Day weekend, a time when business news is guaranteed to attract little interest," writes TechWeekEurope's Matthew Broersma.