Social media startup Social Number was recently launched, allowing users to identify themselves only with a number and no name. "The social network enables users to discuss freely topics such as politics, religion, office gossip, dating tips, substance abuse and other issues many may feel uncomfortable to openly discuss, without complete anonymity," according to a company statement.

"Users log in with a number between six and 10 digits, and once signed up, they can join groups and send messages, etc.," writes Upstart Business Journal's Amora McDaniel. "Throughout it all, no one knows who you are. Other social media networks don't see an anonymity problem online but rather an accountability problem. Sites like Facebook and YouTube encourage their users to use real names in an effort to promote transparency and not give people a platform for saying whatever they want without consequence."

"It's about freedom of speech," Social Number CEO and co-founder "M.K." said in a statement. "Today, there is very little privacy on any social network, resulting in employees being fired and government interrogations for free thinking. On Social Number, your number is your only identity, showcasing the true value of anonymity."


"Little else is known about Social Number, which describes itself 'a Delaware corporation headquarted [sic] in Silicon Valley,'" writes The Register's Simon Sharwood. "There is indeed a Delaware corporation registered with the name Social Number, but its agent is a company that seems to do little more than register Delaware corporations, leaving the trail to 'M.K.' somewhat cold. That's the way M.K. clearly wants it. Whether he also wants Anonymous to colonise his or her network is harder to say, but 83 folks willing to identify as Anons have joined since the network's December 19th launch. They're not saying anything interesting."