In its first annual audit [PDF file] of members' online advertising practices, the Network Advertising Initiative found "no compliance deficiencies" in terms of privacy and data handling.

"The group's 38 members had appropriate mechanisms in place for Web users to opt out of targeted advertising, they complied with rules for the collection and use of personal data, and they had reasonable security measures in place to protect the data, NAI's report said," writes Computerworld's Grant Gross.

"The report comes after several privacy groups and U.S. lawmakers raised concerns over the past two years about online ad networks tracking Web users in order to deliver personalized advertising," Gross notes.

Click here to read the Computerworld article.