But all too often what really forces the issue is when suddenly the CEO can no longer email his daughter at college or his golf buddies because all your corporate email is being flagged as spam. Suddenly you’re faced with the realization that sloppy configuration and poor email hygiene has made the rest of the world think you’re a bum.

Luckily for you, you read this column and know all about MAAWG’s recommended best practices and have a game plan for sharpening up your own systems so that as other sites tighten down their policies, your network will look like a source of reputable and responsible mail.

Whether you’re a small business or a major email service bureau, the ability to get mail delivered reliably is a critical business function. The practices recommended by MAAWG are becoming an increasingly critical component to building and maintaining a reputation as a legitimate mailer, regardless of the quantity of mail your system generates.

MAAWG’s guidance is an excellent resource for administrators who are savvy enough to make use of it. The BCPs are a good roadmap for how to improve the way your network appears to the rest of the world, and whether or not you’re losing email today, you can be certain that will change if you’re not keeping up with the times.

The credibility of MAAWG as an industry body can also help build consensus within your organization to undertake what can sometimes be the challenging process of getting old and disparate systems updated and reconfigured.

So roll up your sleeves, grab a broom and a copy of MAAWG’s recommendations, and get started on your email infrastructure Spring Cleaning! You’ll be glad you did.